Trade Ed. Macmillan Audio 2015
DD ISBN 9781427265524 $23.99
Disrupter and entrepreneur Jay Samit, with a serious but thoroughly enjoyable narration style, combines his compelling personal history and many fresh-sounding stories and insights to show us how to flip the innovation switch in ourselves. Part of the audiobook details how his determination and creativity gained him access to the inner circles of giant media companies and how he revamped a number of struggling or entrenched corporations. With riveting intensity in his delivery, he describes how accepting or dismissing just one disruptive idea changed the fortunes of companies such as Apple, Sony, and many others. Though his examples are from the business world, the core of this lesson is how to train ourselves to think expansively, recognize the Luddite features of our personalities, and learn the habit of becoming persistent disrupters with our own ideas. T.W. © AudioFile 2016, Portland, Maine [Published: JANUARY 2016]
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