UNLABEL Selling You Without Selling Out

The author, founder of a billion-dollar clothing empire, offers his formula for keeping your brand real, overcoming fear, and turning your creative juices into bold action. Voice pro Todd Haberkorn sounds a lot like the author and captures every bit of Ecko's swagger and authenticity as he moves through this one-of-a-kind audio presentation. He's most effective when delivering the author's streetwise anecdotes, which are full of big-city attitude, memorable characters, and poignant reflections. The audio succeeds as a memoir as well as an entrepreneurial lesson because the rags-to-riches story is infused with appealing humility and optimism. This is an essential listen for creative people who have more desire than confidence when it comes to expressing themselves in the marketplace. T.W. © AudioFile 2014, Portland, Maine [Published: OCTOBER 2014]