THE LONGEVITY ECONOMY Unlocking the World's Fastest-Growing, Most Misunderstood Market

The world is getting older, and MIT Age Lab founder Joseph F. Coughlin wants to contribute to a new narrative on how to live. In an upbeat narration, Kiff VandenHeuvel voices the the author's case that age isn't a problem. VandenHeuvel adds urgency and excitement to Coughlin's consideration of quality-of-life issues such as socializing and achievement and raises his voice to show the author's indignation with investors who don't consider older entrepreneurs and markets. Coughlin sees both good and bad in retirement communities that fill seniors' days with activity but are split off from the general population and are not contributing tax revenues for schools. He also investigates the changing lives of older women. Listeners will find themselves pondering the issues Coughlin raises. J.A.S. © AudioFile 2018, Portland, Maine [Published: MARCH 2018]