L.J. Ganser presents this impactful audiobook at an easy-to-follow pace and provides engaging vocal variation. Its message is that many industries are missing out on huge opportunities to do business with the wealthy and demanding Baby Boomer population. Authors Dychtwald and Morison draw on their years of experience in researching and writing about the impact of this cohort on the market. While listeners may find it frustrating to miss out on the tables and other visual data included in the print and ebook versions, this compelling listening offers a potentially lucrative wake-up call to business. E.Q. © AudioFile 2021, Portland, Maine [Published: JANUARY 2021]
Digital Download Gildan Media 2020
DD ISBN $20.99
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