THE ELEMENTS OF CHOICE Why the Way We Decide Matters

Fred Sanders narrates this audiobook with a low-level of urgency. It's an encyclopedic lesson for groups that want to structure choices to achieve favored outcomes and for individuals who might fall prey to such tactics. Sanders's phrasing clarity and grasp of this material are so good that his somewhat heavy tone becomes a nonissue once the author's fascinating research summaries and lucid insights unfold. Choice architecture refers to the way options are structured and presented. Choice of words, the order of choices, and even the color of printing ink are some of the variables that can impact decision making. These and variables like limiting choices, timing rewards, implying scarcity work because they exploit human biases and habits of mind. T.W. © AudioFile 2021, Portland, Maine [Published: OCTOBER 2021]