Mikhaila Aaseng narrates this enlightening business audio with assertive diction and pacing that goes right up to the edge of sounding too fast but is always easy to hear. Her casual vocal style and breezy tone work well with the author's chatty writing, which often sounds spontaneously directed to her audience. According to the trainer and speaker, most companies oversimplify the value of marketing, which should be viewed as a whole-company effort that structures any effort to sell products or services. Her four-step method for engaging everyone in that process creates a strategic framework for evaluating potential markets, customer needs, and optimum protocols for reaching those customers. Aaseng's confidence and vocal energy are a wonderful way to absorb this audiobook's high-impact message. T.W. © AudioFile 2022, Portland, Maine [Published: JUNE 2022]
Digital Download Greenleaf Book Group 2022
DD ISBN $14.67
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