Authors Kim and Mauborgne expand the well-researched, theoretical, and thoughtful treatise introduced in their prior work, BLUE OCEAN STRATEGY. Narrator Roger Wayne presents their argument that the prevalent business-disruption model--such as Uber vs. traditional taxis--should minimally be accompanied by a non-disruptive one. Using examples of highly successful non-disruptive innovation like PBS's "Sesame Street," which married education and entertainment, the skilled Wayne proceeds in a workmanlike manner. There's little audible enthusiasm or variation in his tone. Though the audiobook contains many helpful facts and different ways of viewing business success, the content and its narration seem flat and often less-than-engaging. W.A.G. © AudioFile 2023, Portland, Maine [Published: SEPTEMBER 2023]
Digital Download Ascent Audio 2023
DD ISBN 9781663725783 $17.49
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