THE EXPERIENCE ECONOMY, UPDATED EDITION

In this updated version of their 1999 book, Pine and Gilmore return to the rise of “the experience economy” as a way of connecting to customers. Going a step beyond the service economy, the experience economy is all about the experience that companies deliver to their customers beyond the mere delivery of goods and services—the setting and stagecraft, customization, and direct connection that create a unique user experience. Narrating in a warm manner, Alan Sklar sounds completely at ease with the subject matter and argument. His deep voice is even throughout the reading, and he injects a humorous tone when necessary. Sklar’s narration is well suited to delivering the authors’ message. E.N. © AudioFile 2013, Portland, Maine [Published: MARCH 2013]