INVISIBLE INFLUENCE The Hidden Forces That Shape Behavior

Keith Nobbs narrates this pop psychology audio with a boyish energy that is hard not to like. He's assertive with these often perky observations but is never overbearing or too cute with his vocal energy. Though we often don't think we're influenced by others, a professor at Wharton uses celebrity vignettes and lucid research summaries to show how we succumb, whether we're aware of it or not, to a variety of external social influences. The author's grasp of human nature and delight with his work make it easy to stay connected to this material. The findings he shares on opinion shaping and advertising, along with riveting insights on social media dynamics, make this audio essential for anyone wanting to make more independent choices. T.W. © AudioFile 2016, Portland, Maine [Published: SEPTEMBER 2016]