FRICTIONLESS Why the Future of Everything Will Be Fast, Fluid, and Made Just for You

Serial retail entrepreneur Christiane Lemieux is a highly intelligent writer, so she needed someone equally intelligent to narrate this exceptional guide to how high-tech consumer brands and retailers interact with customers today. Jean Ann Douglass deftly manages the delicate balance between sounding totally in command of her content and friendly enough to soften the hard-hitting realities this audio delivers. Her comfortable phrasing and mid-range vocal pitch sound lilting but confident, assertive but humble, and respectful but not solicitous toward her listeners. Lemieux, using her own business experience and the success stories of familiar brands, explains how customer analytics and fulfillment paradigms are creating buying opportunities that are lightning-quick and free from unnecessary friction. T.W. © AudioFile 2020, Portland, Maine [Published: SEPTEMBER 2020]