TWO BEATS AHEAD What Musical Minds Teach Us About Innovation

Two articulate executives offer a lively explanation of how the creative skills of musicians can be applied to today's businesses. Landon Woodson delivers this audiobook with urgency that fits the authors' exciting ideas. His vocal tone, rhythms, and comfort with the music world make his performance sound hip. The musicians the authors interviewed offer many insights, such as Pharrell Williams's comment that good musicians and executives both must follow their intuition, collaborate, trust their own voices, and explore creative outlets. They test their ideas with others and master the conflicts of all creative enterprises: blending improvisation with structure, individual creativity with teamwork, artistic expression with commercial strictures. This is a fun listen for musicians and executives alike, especially those in creative organizations. T.W. Winner of AudioFile Earphones Award © AudioFile 2021, Portland, Maine [Published: AUGUST 2021]