LOVE AS A BUSINESS STRATEGY Resilience, Belonging, and Success

After a near collapse, Softway, an international marketing firm, transformed its culture by embracing the principles described by four of its executives in this stirring manifesto. Kelli Tager narrates with impeccable clarity at a pace that gives this work fitting energy. Her performance suggests the authors' respect for the employees who courageously took up the mission to change the company's habits and attitudes. The authors say that focusing only on the traditional metrics of business--profit, efficiency, productivity--is not enough. To fully engage team members, you need to create a culture in which people feel free to express their opinions, support each other, and engage fully with the work they're doing. The examples of how this company handled the transformation will inspire people to put these ideals into action. T.W. © AudioFile 2021, Portland, Maine [Published: JULY 2021]