THE EYE TEST A Case for Human Creativity in the Age of Analytics

With his lifetime of deep involvement in the industry, filmmaker Chris Jones has credibility you can hear as he reads his plea that artists not rely too heavily on algorithmic success formulas when creating art. Combined with his resonant voice and lyricism, his audible confidence will provoke artists of all kinds to rethink the easy trap of doing what works in the market and turning off their own unique visions. He concedes that analytics can uncover the common features found in commercially successful art but says there are too many exceptions to these analytic recipes to ignore the human element, exceptions that go against the formulas but still captivate the public. This is an idea many artists will want to hear more than once, just so they can absorb this author's inspiring message. T.W. © AudioFile 2021, Portland, Maine [Published: DECEMBER 2021]