DIM SUM STRATEGY Bite-Sized Tools to Build Stronger Brands

With his charming confidence, clarity, and moderate Australian accent, author Peter Wilken is the perfect narrator for this exceptional audiobook. He sounds at once conversational, relaxed, and supremely connected to his material, as well as his listeners. The Hong Kong brand consultant has top-shelf clients all over the world. Here he uses their stories to support his common-sense thinking about branding. Throughout the audiobook, his cogent recommendations emphasize the importance of clarifying a company's values, what it does, and how it's perceived. Slick ads don't work if they're not perceived to be consistent with a company's actions. With the author's quiet confidence matching his cogent wisdom so well, this is an outstanding branding lesson for individuals, as well as all types of organizations. T.W. © AudioFile 2025, Portland, Maine [Published: JANUARY 2025]