THE ART OF WOO Using Strategic Persuasion to Sell Your Ideas

In a fast-moving lesson, two Wharton School academics offer concepts and strategies anyone can use in selling, negotiating, or presenting ideas. Narrator Alan Sklar's ever-present dramatic skills draw attention to his talent as much as the material but produce such an elegant listening experience that most listeners will accept his intensity as part of the deal. The material itself is smartly written and illustrated with fascinating examples from the worlds of business, politics, and government. Along with the details of a four-step influence strategy, the program includes an assessment tool to evaluate one's persuasion style—driver, commander, chess player, promoter, or advocate—and printable summaries of the important concepts. A coherent, practical guide for anyone in the business of selling or influencing. T.W. © AudioFile 2008, Portland, Maine [Published: OCTOBER 2008]