REALITY CHECK The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable—from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author’s blunt opinions and colloquial language make listening a breeze. Paul Boehmer’s energetic reading contributes to the author’s streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki’s potent no-nonsense advice. T.W. © AudioFile 2011, Portland, Maine [Published: FEBRUARY 2011]