WHY WE BUY, UPDATED AND REVISED EDITION The Science of Shopping

Mike Chamberlain’s genial voice quickly pulls listeners into the world of shopping science, which will have many questioning themselves every time they take out their wallets. Underhill’s book contains a great many insights into why and how stores fail through glaring oversights and significant misunderstandings of the shopping experience. Based upon decades of in-store research by his company, Envirosell, Underhill’s work provides tips for people looking to open a shop or those looking to avoid overspending. Chamberlain’s narrative rhythm works well with Underhill’s enthusiastic prose; he captures Underhill’s upbeat tone and energy flawlessly. His quoting voice is distinct—but never so far from his prose voice that listeners will be distracted. L.E. © AudioFile 2011, Portland, Maine [Published: AUGUST 2011]