RAINMAKING CONVERSATIONS Influence, Persuade, and Sell in Any Situation

With its lists and bullet points threatening to clutter the flow of the writing, John Boehmer certainly had his hands full while delivering this exceptional sales lesson. The resulting performance is flawless—skillfully phrased so that everything makes sense and sounds appropriately businesslike. (You don't hear too much of Boehmer’s personality.) His appealing way with dialogue is a particular strength. The authors, who are top-shelf sales consultants, have a strong grasp of complex sales and sales relationships. They miss nothing as they lay out principles and practices that reflect the nuances of sales relationships and the power of broad product knowledge and skillful persistence. With fascinating examples from a broad selection of industries, this is a must-hear for those who take their sales career seriously. T.W. © AudioFile 2012, Portland, Maine [Published: MARCH 2012]